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Stories of Centraal Museum

Stories of Centraal Museum

The Centraal Museum Utrecht is the oldest municipal museum in the Netherlands. The permanent collection of the Centraal Museum is a versatile collection of art, design, fashion, and city history.

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Challenge

Centraal Museum wanted to actively involve visitors. So much is written about art, but what does the visitor see?

01

Interactive experience

Design a digital and interactive experience to present the rich stories of the museum’s collection.

02

Explore key objects and themes

Enabling visitors to explore key objects and themes with interactive and visual content.

03

What do you see?

Encouraging visitors to discover new insights and to see more by making connections.

We created

The Stories of Centraal Museum

Creation

Digi Stories

Tapart created Digi Stories: a framework for publishing interactive stories about key objects and themes from the museum’s collection. Available on touchscreens, each Digi Story is located near key objects and themes throughout the museum. Adding a digital and interactive layer that is seamlessly integrated in the exhibition design and furniture. Inviting visitors to explore the rich stories through interactive and visual content. And encouraging them to discover what art does for them, what they see, and what they think of art.

Services
  • Concepting
  • UX/UI Design
  • Motion Design
  • Front-end Development
  • Hardware
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In-situ and online

Available on touchscreens, each Digi Story is located near key objects and themes throughout the museum. Adding a digital and interactive layer that is seamlessly integrated in the exhibition design and furniture. The Digi Stories are also available online as a web application, accessible through the museum’s website. Enabling visitors from all over the world to go on an interactive journey to experience the unique stories.

Reusable framework

We created a reusable and scalable framework for the Digi Stories, enabling the museum to create and publish more stories in the future. With the chapter building blocks, content editors can compose new stories for both the touchscreens and online. And with the management system for the touchscreen installation, the museum can scale the number of touchscreens without needing help from Tapart. For example for temporary exhibitions or changes in the permanent collection.

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Accessibility

At Tapart, we believe that accessibility is not a question but a responsibility. It stems from our core value that stories - powerful, engaging, and immersive - are for everyone, and should be accessible for all. Regardless of physical or cognitive abilities. Breaking down barriers and opening up new worlds of discovery and understanding. For the Digi Stories project, accessibility has been a foundational principle guiding every step of the design and development process. The result is an intuitive design, which incorporates visual content, interactive elements, and navigation that are user-friendly. Adhering to the WCAG 2.1 AA accessibility standards, every feature was designed with the goal of making the museum’s stories accessible to all.